Blue Trust serves as your wealth strategist, coordinating all areas of your finances and working closely with your agent, management company, business manager, attorney, accountant, and other advisors, to make sure we’re all working toward the same goals.
We also work to leverage our over 40 years of experience for your success. With advisors and expertise that can be applied to any niche, we serve over 200 professional athletes, entertainers, creators, and coaches across many major sports and entertainment platforms. Our goal is to help athletes and entertainers manage their wealth so they are free to give generously and invest their time and resources into what matters most.
We also work to leverage our over 40 years of experience for your success. With advisors and expertise that can be applied to any niche, we serve over 200 professional athletes, entertainers, creators, and coaches across many major sports and entertainment platforms. Our goal is to help athletes and entertainers manage their wealth so they are free to give generously and invest their time and resources into what matters most.
BRYCE HERMAN
Bryce Herman is an associate advisor for the Sports and Entertainment division of Blue Trust.
As a CERTIFIED FINANCIAL PLANNER® certificant, Bryce analyzes clients’ overall financial condition and develops customized recommendations designed to help them realize their financial and life goals. Proficient in Spanish, he works with many Spanish-speaking athletes to help them steward their wealth.
The Sports and Entertainment division of Blue Trust employs a customized service model geared to the unique needs of athletes, entertainers, creators, and coaches across many major sports and entertainment platforms. Services include tax counsel, coordinated bill pay, cash flow management, financial and estate planning, trust services, and philanthropic strategies. Blue Trust serves more than 200 active and retired athletes and coaches across the MLB, NFL, NBA, PGA, NASCAR, and NCAA.*
Bryce graduated summa cum laude from Thomas Jefferson University, earning both a BS in finance and an MBA with a concentration in taxation. A four-year NCAA baseball player, he also founded a student-athlete Bible study during his time at the university. He later co-authored a book on mental processing and personal growth alongside a former professional athlete.
Outside of work, he’s active in his local church and enjoys time with family and friends. His hobbies include fishing, shooting, paddleboarding, playing guitar, and anything involving baseball.
Bryce and his wife, Shannon, have been married since 2023 and currently reside in Laveen, Arizona, with their daughter.
As a CERTIFIED FINANCIAL PLANNER® certificant, Bryce analyzes clients’ overall financial condition and develops customized recommendations designed to help them realize their financial and life goals. Proficient in Spanish, he works with many Spanish-speaking athletes to help them steward their wealth.
The Sports and Entertainment division of Blue Trust employs a customized service model geared to the unique needs of athletes, entertainers, creators, and coaches across many major sports and entertainment platforms. Services include tax counsel, coordinated bill pay, cash flow management, financial and estate planning, trust services, and philanthropic strategies. Blue Trust serves more than 200 active and retired athletes and coaches across the MLB, NFL, NBA, PGA, NASCAR, and NCAA.*
Bryce graduated summa cum laude from Thomas Jefferson University, earning both a BS in finance and an MBA with a concentration in taxation. A four-year NCAA baseball player, he also founded a student-athlete Bible study during his time at the university. He later co-authored a book on mental processing and personal growth alongside a former professional athlete.
Outside of work, he’s active in his local church and enjoys time with family and friends. His hobbies include fishing, shooting, paddleboarding, playing guitar, and anything involving baseball.
Bryce and his wife, Shannon, have been married since 2023 and currently reside in Laveen, Arizona, with their daughter.